The sharp change of e-commerce ERP

As the name suggests, e-commerce ERP is electronic businessERP, referred to as EBERP.

E-commerce ERP is a hot topic in the e-commerce industry this summer. The topics and comments on e-commerce ERP on the Internet are also everywhere. There is even a saying that “there is no ERP waiting for death, wrong ERP to find death”. The degree of e-commerce ERP "hot" can be seen in general.

With the rapid development of e-commerce technology, the battlefield of traditional enterprises has already extended to the network. E-commerce and ERP have become closely related. E-commerce ERP is developed by absorbing advanced management ideas and the latest achievements in IT technology. The birth of e-commerce ERP caters to the needs of enterprises for online and offline resource integration and enhances the competitiveness of the enterprise supply chain. The urgent need for the development and transformation of traditional enterprises has rapidly promoted the “prosperity” of the e-commerce ERP market. Many e-commerce companies worry that with the rapid development of online, traditional offline operations cannot “feed back” information in time, in the face of various Under the temptation, many SMEs have chosen various ERP suppliers without fully understanding the actual needs. During such rapid development, some events have also emerged:

“On November 11, 2015, a well-known online women's wear company in Guangzhou collapsed during the event. The ERP technicians solved the problem in ten days. As a result, a large amount of inventory data was confusing and oversold was serious.”

"Changed the new ERP yesterday, a mess in the afternoon, many merchants use this ERP, but their things and services are very bad, such a bad service and experience is not called service." A seller of "North America Sunshine" online Post.

"The service is poor, there is no training document, there is no implementation plan, the eyes are closed before signing the contract, the money is not answered, who uses the patient to vomit blood..." This is the evaluation of "ONO Women" customers to an ERP supplier. .

The above cases all refer to some suppliers of e-commerce ERP, the rapid changes in the industry environment, and more require ERP suppliers to abide by professional ethics, follow the industry business model and development trends, in order to win market reputation.

The "trap" of e-commerce ERP

The huge e-commerce ERP "market cake" obviously makes some ERP companies "sneak out of danger", ignoring the complexity of e-commerce ERP integration resources, such as the timeliness of after-sales service, accurate inventory information, and load capacity of large-volume servers. According to the actual feedback of many small and medium-sized sellers, some ERP companies "dare to promise," the technical staff "dare to blame", after-sales "willing to apologize", seemingly thoughtful service, but invisible dragged the e-commerce development. "It is not easy to manage the transaction." This is a self-deprecating e-commerce that frequently receives "attentive service." "In addition to fear of customer service reception, but also fear that the back-end ERP will not drop the chain, for example, the remote warehouse service contact system often has problems such as the inability to link. Let customers often enjoy the "slow-paced" After-sales service, one week or two can not find the after-sales figure has become the norm of some ERP companies.

Some ERP companies in the existing market have such a "one-mass trading" business, live up to the expectations of customers, leading to a decline in the industry's reputation, and greatly hurt the sound development of the entire ERP industry. The attitude towards the customer determines the direction of business development, and the customer needs the satisfaction and solution of the candid communication. Simply explaining and justifying will only increase the customer's dislike and distrust. Before the sale, he boasted Haikou and gave an unrealistic promise. After receiving the money, he immediately turned into a strong position and after-sales service, such as "the autumn wind sweeps the leaves and is generally ruthless". In the short term, you may be able to seek benefits, but in the long run, it is bound to be profitable. Leading customers and peers to spit.

E-commerce ERP has a false name, or is it true that gold is not afraid of fire?

Faced with the mixed e-commerce ERP market situation, the simple requirements of e-commerce “to manage the transaction” have been “sheltered” by some ERP companies, and some ERP companies have self-proclaimed “global ERP first brand” and so on. I have turned a deaf ear to the after-sales service, the implementation team and other infrastructure, and have not listened carefully to the market's feedback. I am still arrogant and arrogant. I don't think about innovation in product research and development, and I am imitating or even copying. As we all know, e-commerce ERP itself is an integrated system of e-commerce and ERP. The external e-commerce environment is changing with each passing day. Only e-commerce companies that are constantly learning from the frontline and e-commerce companies have established a good communication and feedback mechanism to form a benign innovation channel. A win-win business situation.

How to choose e-commerce ERP supplier

For e-commerce or companies that are about to join the e-commerce industry, how can we identify “good and bad” and find E-suppliers for e-commerce and become a weapon for enterprise development? "Professional technology clearance, excellent service capabilities" is a simple and effective selection criteria. Usually the professional ability and knowledge of first-line sales can be a basic criterion for judgment. Excellent companies always strictly control sales training. If a sales is full of promises, it needs to be cautious. consider.

Another key point is to clarify the core needs of your business, and to achieve further cooperation intentions after the requirements are confirmed by ERP companies one by one. For example, if you encounter personalization requirements such as function customization, you must ask ERP company to give a functional development schedule. After the two parties have reached the confirmation intention, they can further cooperate. Among many ERP companies, fortunately becoming a partner of e-commerce, it shows that e-commerce is a comprehensive recognition of the company's professional technical capabilities, service capabilities and so on.

The prospects of e-commerce ERP have been recognized by the market. How to do good internal work, do a good job of software and services, and adhere to the customer-centered business philosophy to enhance customer trust and loyalty, so as to minimize business costs. Make online business easier, and let SMEs achieve real sharp changes on the road of e-commerce operations.