The US group "the palm fish" upgrade, "little elephant fresh" Wuxi two stores with the same

On July 26th, the US group Xiaoxiang Fresh Food officially debuted in Wuxi. The two stores opened on the same day were Guangyi Store and Maoye Yibai Store, which are located in Wuxi Jingdong Square and Maoye Times Square. It is understood that the opening of the store in Wuxi is also the first show of Beijing after the upgrade of the baby elephant brand in May this year.

Wuxi is a century-old industrial and commercial city. The excellent commercial atmosphere and urban livability have become the fertile ground for innovative industries. At the same time, under the general trend of consumption upgrading, the concept of fresh consumption of Wuxi consumers is gradually upgrading. This provides an important support for the development of the new format of fresh retail. The opening of the US group's small elephants is also the first time for online and offline integrated fresh seafood formats in Wuxi.

As the first online and offline integrated fresh-keeping supermarket that has landed in Wuxi, integrating fresh food, catering, e-commerce and instant delivery, it has also upgraded the small-scale fresh food for Wuxi market.

First of all, compared with the Beijing Fangzhuang store, Wuxi double store has significantly expanded in area. Take Guangyidian as an example, the area is about 4,500 square meters, which is more than twice that of Beijing Fangzhuang store. The commodity area and the dining area account for about 2:1, and the proportion of fresh foods exceeds 60%, further optimizing consumption. The "walking for food" trip.

Secondly, Xiaoxiang Fresh introduces high-quality food from 51 countries and regions on the basis of domestic specialty foods. Imported products account for 50% of the total, and through the analysis of big data, delineate the dining habits and taste preferences of Wuxi consumers. More than 6,000 kinds of domestic and foreign high-quality products were selected for people to choose. Taking low-temperature dairy products as an example, it not only introduces domestic brands such as Guangming, Tianrun and Kas, which are well-known among local residents, but also has high-end imported brands such as Australia A2 and South Korea Yonsei. And international consumer demand.

The baby elephant also provides a richer ready-to-eat dining option for Wuxi consumers. The on-site dining area includes seafood, Chinese food, Japanese ingredients, fresh-boiled and teppanyaki, and there is a 30-square-meter gourmet classroom area for interactive use. Cooking teaching; own brand "like chef fast food" also based on the US group comments big data, screening out the best-selling dishes and tastes in the surrounding area, developed local flavors such as braised lion's head, sweet and sour pork ribs, corn carrot ribs Soup, etc., provide a fresh and convenient food experience for the majority of “food”. If consumers want to enjoy the food or other products provided by the elephants without leaving their homes, they can place an order online. Relying on the distribution system of the US group, the small elephant can be delivered in the fastest 30 minutes around the three-mile store, achieving a “faster and fresher” consumption experience.

Born in the US group, Xiaoxiang Fresh is born with the online gene compared with the traditional retailer, and the US group is also thinking about how to make the small elephant fresh and its Internet + life service platform for catering, take-out, sharing bicycles, Movies, taxis, entertainment and other business segments are linked to achieve offline flow of online traffic. It is reported that in 2017, the number of users of the US group has reached 250 million, and the transaction volume is 171 billion yuan.

Relying on the technical research and development capabilities of the US Mission and the accumulation of data in the catering industry, Xiaoxiang Fresh has a comparative advantage over traditional retailers in terms of compliance process, intelligent product replenishment and accurate member marketing. In addition, in order to improve store operation efficiency and improve consumer experience, technologies such as self-service payment machines, electronic price tags, and smart shopping carts have also been applied to stores. In addition to the common manual cash register and cash register self-checkout, “food goods” can also experience black technology such as “brush face payment”, or use the small image APP self-checkout, scan the product barcode to complete the payment, enjoy the sidewalk, side Buy and eat innovative and convenient shopping experience.

▲Intelligent electronic price tag, displaying prices quickly and accurately, synchronizing online and offline product information in real time, effectively improving the management and operation efficiency of “Xiaoxiang” stores.

For the small elephant fresh, Wuxi two stores are also further exploration for the commercial-type fresh supermarket. Compared with the community-based fresh supermarket in Beijing Fangzhuangdian, which is located in the residential area, Wuxi Guangyi Store and Maoye Yibai Store occupy the regional business district with the resident population as the main population and the floating population. The core business district. Relevant analysts said that different population structures may have large differences in terms of product selection, purchasing habits, and taste preferences. New fresh supermarkets should have the ability to land different life scenarios.

The person in charge of Xiaoxiang Freshman told reporters that in the future, Xiaoxiang Fresh will continue to rely on the advantages of instant distribution, precise flow, big data, technology research and development, etc., to continuously improve efficiency and continuously promote the entire Chinese fresh retail industry. Upgrade, and then upgrade the beautiful lifestyle of Chinese consumers, help everyone eat better and live better.